Open the door to better China business.

Door Photo: Yang ShuoBeijing door
Photo: Jake To

Lets make love?

Got your UX on?

What's UX got to do with it?

Door Photo: Yang Shuo
Open the door to better China business
Photo: Jake To

Lets make love?

Got your UX on?

What's UX got to do with it?

UX = User Experience

China, land of contrast, contradictions, massive urban development, assertive, modern thinking consumers, juxtaposed against lower tier, rural regions with more traditional, never-the-less, equally demanding consumers. Paradoxically, tier 1 cities are sprongled with lower income workers, rural regions home to uber-wealthy.

One Billion Consumers ? - Not Really!

New media spawns new thinking, brand and customers working together. Every detail in each piece of marketing material must not be just customer friendly but accurately segmented, dovetailing smoothly into their lives, like hand in a soft silk glove. Your content must be relative, useful, adding value to customers lives, developing personal engagements with consumers, on line conversations enabling you to win their minds and hearts, respect, and love. It must create a positive experience.

Success in China depends on an open mindset and stamina; some things in China work differently to how you expect, be prepared to commit to a long haul. Carefully segmented and targeted content communicates your respect and love for your consumer. If you want their love, better get your UX on.

Bicyu: We Make Love

Makin' 'n The City

Photo: 张 学欢

What's love got to do with it?

A much overused, little understood phenomenon. Love between human and animal, father and daughter, lovers, or brand and customer grows from understanding, to respect and trust.
How can you win customers respect without understanding? If your marketing content is not what people want, what does that say about your understanding?
Your respect?
How can you expect people to love you?
Why would they buy from you?
Better user experience = better China business

Listen -1, 2, 3, 4, Relationships count!

Relationship Marketing

Relationships are as old as China itself, a cultural norm for centuries.
Social Media, Mobile - WeChat have given it a modern spin.
Success in China demands developing a close, intimate relationship with consumers generating trust, love and loyalty.

WeChat has changed the way Chinese interact; with each other, with news, music, entertainment, relaxation and in particular, with Brands.

People are now in love, en masse- with their mobile, electing what they want to do, see and hear, in their time. Millions of eyeballs no longer glued to 6pm news, mobile and social are the news.

Marketers need to respect potential consumers; no longer take their love or support for granted, to listen acutely, selectively, critically to comprehend what customers do and want; how we can fit into their lifestyle.
High St store, E-com or local business, the battle for cash in the till will be fought, lost or won on mobile
Meet some of our brand family who realise this.

We run on data

Data informed, people driven

This then is what Bicyu is about, what we believe in and work for.

We are not just another marketing agency, we are artists, dreamers, creatives, story tellers, we are thinkers, analysts, tech's, teachers, mentors.. ..we are people.

We draw on technology and scientific analysis to develop people orientated, holistic marketing in every detail of your campaign; strategy, planing, every customer touch point, Web Development, Optimisation, Content, Baidu, Apps.

Our mission; inspire brands, just like you, to utilise their mobile data to grasp the nuances behind the faceless "Customer" relating to them as humans, people, just like you.

We mentor clients into crafting thoughtful, meaningful stories and experiences which resonate with their readers drawing on data and creativity to construct a passion fuelled relationship germinating customer love, loyalty and support.

If you do not relate to your users, build relationships with them how to you expect them to relate to you?
At Bicyu, we make love to your customers

Develop a strong brand for China

Do you have a brand:... or a trademark?

We see a brand as something iconic, withstanding the test of time, tide of cynicism and suspicion.

It is memorable, trusted respected. A brand never rests on its laurels, is always listening to consumers, fostering and analysing conversations and real engagements that resonate with people.

A brand always retains people front of mind, everything it creates and releases is people centric, highlighting the values and promises customers buy.

It blends facts with emotions creating a defined, positive, lasting perception in customers’ minds concerning the qualities and attributes of the product identifying and distinguishing it from similar products.

Your brand is the perception customers have of your product or service, confirming your credibility and positive impression, motivating the consumer to share your marketing narratives and buy your product.
In a land of knock-offs, a brand is a beacon of trust, it helps you build strong relationships - critical in China.

Some brands who know.

Spreadin' 'n The City

These are THEIR Stories

Customer Stories

Team Bic

Team BicYu

Bicyu, Bicwho? Bicyu: a co-operative of like-minded Digital professionals scoping many talents. These are some of our key people. UX fuels us; serving business outcomes tied to business goals: better User Experience = better China business.
CEO Everlyne

Everlyne Yu: [The Yu] CEO

One of the WPBeijing founders in 2003, the YU in Bicyu, Everlyne brings a wealth of experience and knowledge of China marketing.
Strong advocate of SaaS, data and popular speaker | lecturer Webinar presenter. Founder and CEO of Uengager


Kim: CTO

Kim: Experienced with most developer languages, Kim is most happy when building a robust data base or exploring AR and AI models. Optimum User Experience drives Kim


Laura: X Media

Passion for Fashion.
Laura runs our Social Media, but is really our Wechat Wonder Woman.
She has a personal interest in raising the profile and awareness of Chinese fashion designers and brands



Echo: Content Creative

Along with Everlyne and Laura, Echo heads up our content creation team. Echo has a strong, positive, captivating writing style. Her focus lays in things related to China business, especially finance and economics

A couple of people who you may not see so often,
but who round off our senior team:


Sharon: NZ Director

Sharon Bicknell looks after the NZ side of our operation, taking care of NZ Companies Office details, as well as financial director and company secretary

Peter: The Bic -Team Leader

Customer oriented attitude of quality service and support- maintains Bicyu's ideology, values and standards. Husband, brother, father, trainer, actor, director, DJ. HATES spam and boring, vaguely targeted content that fails to captivate users and develop love.
Photo: Raw Pixel

Need a lift?

Questions, need clarification? We know, we went down the same route starting up here. If we don't know, we have expert contacts so we will know someone who does. Drop us a line, or WeChat - yuyishan943492 [in English] - to connect.

NZ Registered Office:

9A South Road, Kuripuni, Masterton 5810, NZ
Company Name: BICYU DIGITAL MARKETING LIMITED Company Number: 6268694; NZBN: 9429046080950 Entity Type: NZ Limited Company

China Regd Office:

8/816 Flytown, 3 Yumin Lu, Houshayu, Capital Airport Development Zone, Shunyi, Beijing; Subway Line 15, Houshayu Station. Visitors very welcome, but by E-mail appointment please.

China West [Visitors] Office :

京海淀区清华科技园大厦TusPark B座 B1 层J; Building 1, TusPark B, Tsinghua Science Park, No.1 East Zhongguancun Road, Haidian District, Beijing 100084 (Light Railway Line 13, Wudaokou Station, Exit A